Over 300 key executives to attend APMF conference

Over 300 key executives to attend APMF conference

At least 300 businesspeople, local and international,
representing various areas of the advertising industry, are
expected to take part in the Asia Pacific Media Forum (APMF) to
be held in Bali from Mar. 14 to Mar.15.

The APMF forum, the first regional conference on advertising
media to be held in Asia, will discuss the latest trends in
advertising media and the change in consumers' media consumption.

Gunadi Sugiharso, co-chairman of the forum's organizing
committee, said that the two-day conference would also discuss
the consequence of these changes to the media, advertising
companies, media specialists, research companies, advertisers and
other related industries.

"With such a wide range of topics, this forum will serve not
only as a refresher course but more importantly as part of the
learning process, particularly for local and regional advertising
and media players," he said.

Coordinating Minister for the Economy Aburizal Bakrie will
officially open the forum, while Jakob Oetama, the chairman and
Chief Executive Officer of the Kompas Gramedia Group, will give a
keynote speech.

Other speakers at the forum will include top executives of
major regional and international companies and prominent figures
from the global advertising industry.

Alan Rutherford, global media director Unilever Plc., will
talk about Managing and Coping With Change during the two-day
conference.

Rutherford, who joined Unilever in June 1998, as worldwide
head of media, has been responsible for significant changes in
the way Unilever media operates that have resulted in the global
enhancement of performance and returns.

Marie-Jose Forissier, chairman of Initiative Worldwide, is
also to share her knowledge and experience in her presentation
titled Media is the Lead Agency.

Forissier joined Initiative Paris in 1976, and became deputy
managing director in 1979, before being promoted as managing
director in 1986, and as chairman and CEO in 1988.

The Initiative concept had been successfully implemented
everywhere in Europe during the late 1980s, and in 1992 Forissier
embarked on joining these agencies together to form a strong
independent pan-regional network.

In 1996, Initiative expanded into Latin America and opened the
first agency in Asia. As chairwoman and CEO, she was integral to
the development of this extended global network, Initiative
International.

Paul Grubb, regional creative director Lowe Asia Pacific,
will talk about creativity in his paper titled Is Creative Still
in Control.

He rose to prominence in the 1980s as the first creative hire
into the legendary London agency, Gold Greenlees Trott (GGT), one
of a handful of creative hot shots that reshaped the UK and
Western advertising industries in the 1980s.

Ian Garland, managing director, product marketing and
development, Nielsen Media Research International, will talk
about Measuring All Communications Chanels: Is it Possible and
Feasible?

Garland started with Nielsen Australia in 1986, and was part
of the small team that won the Australian television audience
measurement contract in 1990. He was appointed as managing
director of Nielsen Singapore in 1993 and as the head of
Nielsen's Interactive Services division in 1995.

He was promoted to managing director of Nielsen Media Research
Australia in 1997. In August 2001, Garland relocated to New York
to lead Nielsen Media Research International's marketing and
product development initiatives.

J. Michael Henderson, the president and CEO of Research and
Ratings International, Inc., will present a paper on the future
and the survival of radio.

Henderson currently works with top radio stations and media
groups in the U.S. and Europe.

Another important speaker is Toru Koizumi, the deputy director
of Interactive Communication Division Dentsu Inc. He will present
a paper on Interactive Solutions - The Medium of the Future.