Outdoor advertising permit to be simplified
Outdoor advertising permit to be simplified
JAKARTA (JP): City administration will shorten the
bureaucratic red tape on outdoor billboard applications by
simplifying its procedures, an official said on Tuesday.
"Governor Sutiyoso has said current procedures are too long
and complicated, so he has decided to simplify them," the city
secretary assistant for development administration, Ongky
Sukasah, told city councilors of Commission D on development
affairs.
"It means that we will revoke the Outdoor Advertising Review
Team (TPTPR), which has issued licenses all this time and hand
over the authority to the City Revenue Agency (Dispenda)," Ongky,
the team chairman, said.
He said the team consisted of city representatives from the
revenue agency, the planning agency, the development control
agency and the program office.
"There are also additional city members from the traffic and
land transportation agency, the park agency and the public works
agency," he said.
Ongky said under the new procedure, the technical city
agencies -- the planning agency, development control agency,
traffic and land transportation agency, park agency and public
works agency -- would still be involved in issuing the licenses.
"The technical agencies will post their staff at Dispenda to
give recommendations so that advertisement agencies will not have
to go to separate agencies," he said, while acknowledging that
the current procedure required a lot of time to get a license.
"That's why Pak Gubernur wished to stop the procedure," he
added.
Head of City Revenue Agency Deden Supriadi said the agency
targeted Rp 65.4 billion (US$9,342,900) from the advertisement
tax in the 1999/2000 fiscal year. So far, the agency had received
Rp 56 billion.
Deden said TPTPR generated some Rp 3.5 billion from the target
because the team handles large billboards of more than 24 square
meters in area.
"More than Rp 35 billion was generated from the medium-sized
billboards of six to 24 square meters. The licenses were issued
by our mayoralty-level offices," he said.
He added that billboards less than six square meters were
processed at the agency's branches at the district level.
City Planning Agency head Ahmaddin Ahmad said his agency had
arranged the outdoor billboards to be distributed in Senen and
Tanah Abang areas in Central Jakarta and in Glodok and Mangga Dua
areas in West Jakarta.
"We also provide space along toll roads and major roads. But
it's prohibited to erect boards on Jl. Diponegoro and Jl. Teuku
Umar in Central Jakarta," he said.
Ahmaddin said other prohibited locations were the National
Monument (Monas) square and the Menteng residential area, the
Semanggi cloverleaf and Kebayoran Baru residential area, the old
Kota district and Tomang interchange in West Jakarta and Cawang
interchange in East Jakarta.
"It's also prohibited to erect boards on embassy premises," he
said.
He said the team often consulted the City Architecture Review
Team (TPAK) for complex and difficult cases. (05)