OshKosh B'Gosh is back
JAKARTA (JP): What do the former president of the United States Ronald Reagan, Crown Prince William and his brother Prince Harry have in common?
They all have worn OshKosh B'Gosh playwear as children.
The former president once said that he used to wear OshKosh B' Gosh apparel as a child, while the offspring of late Princess Diana, Britain's most fashionable beauty icon, were spotted wearing it.
Like in other countries, only children of well-to-do parents here can afford to use OshKosh B'Gosh products.
Now, the branded children's wear products have returned to the country, still promising high-quality, durability and lower prices.
"We are aiming on widening our market by providing good quality and affordable children's wear and accessories in the country," Ria Novyanti of PT Mitra Adiperkasa, license holder and sole distributor of OshKosh B'Gosh for Indonesia, said in a relaunching ceremony here recently.
The renowned children's wear producer returns to the domestic market with a wide range of trendy products such as polo shirts, blouses, tank tops, pants, dresses, jackets, vests and swimwear, and various kind of accessories like hats, socks, bags, booties, mittens and bibs for children under the age of 12.
This time, OshKosh B'Gosh, is using flowers as its main motive for products designed for girls, and fine strips and insects for boys.
Still sticking to its casual line, OshKosh B'Gosh also appears with other soft motives for girls and bold bars for boys.
Color ranges from white, beige to pale pink for girls, and stronger blue, green and yellow for boys. Denim playwear and accessories are also available.
Prices range between Rp 30,000 (less than US$3) and Rp 150,000 for clothes, and between Rp 60,000 and Rp 220,000 for shoes. These figures are about 50 percent less than its previous prices, thanks to the growing use of local material.
Founded in OshKosh, Wisconsin in 1895, the company initially produced apparels for frontier railroad workers and farmers, who badly required sturdy and rugged clothing.
During the relaunching ceremony, the organizers also presented gifts to several female figures including the wife of the U.S. Ambassador to Indonesia Alene Gelbart and model Soraya Haque.
Soraya, a mother of three, for example, said the OshKosh B'Gosh clothes were quite durable and that she often passes down her eldest child's clothes to her youngest.
In big cities here consumers have a wide selection of branded children's playwear.
Besides, the Indonesian market is wide open to other products. (lup)