Oscar Lawalata tests the waters of contemporary couture
By Muara Bagdja
JAKARTA (JP): Oscar Lawalata took another step in his career when he presented his new collection -- what he termed couture -- at the swimming pool of Bung Karno Sports Stadium in Central Jakarta last week.
Some 50 designs, including menswear, were displayed on a runway built surrounding the pool, with entertainment of dancing, singing, diving and water ballet included. It was capped off with a fireworks display.
Previously known for subdued, ethnic influenced ready-to-wear designs, Oscar this time presented a modern, beautiful and gleaming fashion collection, with floral-shaped sequined patterns adorned over fine cloth such as chiffon and lace.
"Nearly all of my gown designs, about 90 percent, are hand- made and without a pattern," said the 24-year-old designer, who was catapulted to fame after finishing second in the ASEAN Young Designers Contest of 1999 in Singapore.
What he meant was that he frequently designs his gowns by directly winding a piece of cloth over a mannequin to form the drapery. He then cuts the design, tying it around the next of the mannequin with thread or sewing it at the back.
The sequins, meticulously sewn piece by piece on the design, are different from his plain designs of the past (for one of the most intricate designs it took him a month to sew on the sequins).
"For me, the couture concept is difficult and fully detailed work," he added.
On a hanger, Oscar's work look like irregular-shaped pieces of cloth. It is only when they are put on the body that they appear as gowns that sway in their asymmetric and sensual cutting.
A piece of cloth placed around the neck in Oscar's hands becomes a blouse in the style of a halter. Another piece of chiffon cloth was draped over the body so that the gown looked beautiful as well as sexy, revealing the back and showing the asymmetric skirt edge.
Embellished with a large corsage worn on the head and calf- length lace-up boots, Oscar's gowns, dominated with a halter style and drapery, reflect the combined visions of a Spanish girl and a Greek goddess at the Mediterranean seashore, with the blue water of the pool as the background on the night.
So that is the way Oscar interprets the couture concept. The idea seems to have developed farther from the understanding of couture in its country of origin, France. As we all know, a haute couture gown is not simply a glittering evening gown that is handmade and fully decorated.
Couture also includes creativity in terms of concept, technique and image as a whole. A haute couture gown is like an artist's masterpiece. Couture is an innovative formula in making dresses and results from incredible research and technique, hence the name "haute" from the French for of a high standard.
Then, why did this young designer, renowned for his contemporary style, try his hand at couture?
"I get ideas which simply flow from around me, like magazines, music and my surroundings. From there I learned what style is appropriate for today's fashion. And, that is couture."
Oscar is indeed good at interpreting the current of the fashion world. Indonesian designers have recently begun making expensive night gowns. Gowns for the high class market are becoming a new target in the apparel business amid competition with internationally made dresses, which are coming into the country in an increasing number.
"It is quite difficult to compete in the current retail fashion business as many dresses are mass produced and their prices are also lower. In terms of business, I therefore try to design more expensive gowns for the upper class," he explained, surrounded by dressmakers putting the sequins on his creations, at his boutique in South Jakarta a couple of days before the show.
Sequins
Well, he is onto something. Sequins are now the most effective formula to get good sales in luxury gowns, but it was only a few months ago that Oscar turned down an offer that required that he accentuate the use of sequins in his design.
His dresses presented on the night were inlaid with sequins as their main attraction. The sequins with floral ornaments were placed in various parts of the dress, starting from the shoulder straps, in the menswear, even in the bottom part of the hotpants worn by Ria Juwita, a model with the most beautiful legs.
"At the beginning, I was not really interested in sequins. But, in trying to use them, I found that they could be used in a variety of forms. As I am attracted to these sequins, I thought I would continue developing their use."
Oscar insists that he will not remain stuck in one discipline. That is why couture in his version appears unrestrained as he cuts it as he likes, combining hard and soft fabrics such as chiffon and jeans or lace and micro-cloths. His designs include not only long dresses and long skirts but also mini skirts and hotpants. They even have the edges unsewn, or left unfinished.
"These gowns of mine have captured my customers' attention, though it hasn't been too strong," he said.
But it would be too liberal a definition to call the new pieces haute couture, something which is associated with distinct beauty, the precision of the technique and the perfect quality of the work.
What was also regrettable from the show was not merely the shift in the interpretation of "couture". Its sponsors should also have been more ethical in deciding to appreciate the designer's collection in his fashion show. They should have given the designer a real chance for a solo show of his designs, and not merely used the opportunity as part of their product promotion.
For, ultimately, a fashion show is a statement that a designer makes about his works and image. And Oscar Lawalata himself said what he had to offer was the high art of couture.