Nothing middling about Midplaza

Nothing middling about Midplaza

Physically towering above its neighbors on Jl. Sudirman in
Jakarta's Golden Triangle, the capital's prime business and
commercial area, and symbolically dwarfing its competitors in the
office space market, Midplaza embodies the future of office
environments.

What sets Midplaza apart from its competitors and allows it to
lead the market is its unique Superblock concept. A Superblock is
an interconnected block of office buildings, hotel, apartments
and retail space. Or, to be more precise, everything
businesspeople need in one self-contained block.

With Midplaza 1, Midplaza 2 and the Kempinski Hotel Plaza and
apartments, which was completed in 1998, this Superblock concept
has come to fruition and is the only one of its kind in the very
heart of Jakarta.

The most important part of the equation is the office space,
and Midplaza 1 and Midplaza 2 provide the finest office
environment in the capital. There are three main factors to be
considered by companies looking for office space. These are
location, quality of tenants and the quality of the building. In
all three of these categories, and an any other category one
wishes to come up with, Midplaza is the market leader.

Located in the heart of Jakarta's central business district on
the main artery of Jl. Sudirman, Midplaza is accessible from all
directions. Whether coming from north, south, east or west,
commuters will be able to reach Midplaza effortlessly and
avoiding three-in-one zones which are the plague of other
businesspeople in the city.

And upon reaching Midplaza, businesspeople will be pleased to
discover the ample parking space in Midplaza's five basement
parking lots. These spacious parking lots have the capacity to
accommodate 1,700 cars, giving Midplaza the best ratio of parking
space to tenants of any office building in the city. There is no
need to explain why, in Jakarta, this is a supreme advantage to
businesspeople.

In terms of quality of tenants, Midplaza boasts the best of
international companies as its tenants. The roll call of tenants
reads as a who's who of international business: Bank of Tokyo-
Mitsubishi, Bayer, ABB, Hughes, Rolls Royce, and the list goes on
and on with one distinguished name after the other.

In the business world, the company you keep says a lot about
you, and there is no finer assemblage of companies than at
Midplaza. With this prime address and the roster of international
companies surrounding you, your image among clients will
automatically rise, giving you that extra edge which is so often
needed for success.

Midplaza, again, comes out on top when discussing quality of
building. When looking at the actual building itself, i.e.
materials used in construction and the quality of the
construction work, Midplaza rises above the rest.

There are three types of buildings available in Jakarta:
Strata title buildings, Build, Operate, Transfer (BOT) buildings
and rental buildings. A strata title building is one in which the
developer is no longer responsible for the building once the
office units have been sold. This, as you could well imagine,
causes a lot of difficulties with less than scrupulous developers
constructing their buildings with nothing but short-term profit
in mind. If the building stands long enough for the office space
to be rented, thus removing from them all responsibility, the
developer is pleased. Clearly, this type of building usually is
not built to last.

A BOT building is one in which the developer owns the building
while the land is owned by another party. Generally, the building
is transferred to the land owner after 20 to 30 years, meaning,
again, the developer is most likely keeping his eye on the short-
term profit, not caring if the building has been constructed to
survive.

Midplaza belongs to the last group, or rental buildings.
Midplaza is owned by the developer, who earns revenue by renting
units in the building. So, the building has been constructed of
the best materials to last far into the future and continue to
satisfy the most demanding of tenants, because Midplaza is a
long-term investment on the part of the developer.

Another, equally important component of building quality is
the facilities offered to tenants. Midplaza offers the most
modern and complete facilities to satisfy the every need and want
of companies operating in today's world of global business. All
of the units in Midplaza can be directly connected to Indosat
with a fiber optic link. This provides the fastest and highest
quality Internet connection for those companies in Midplaza and
get the benefits without paying the telephone charges.

Indosat also provides Midplaza tenants the International
Business Satellite (IBS), which provides a communications link
between offices in Jakarta and overseas offices.

Also, all the units in Midplaza can be connected to Telkom
with a fiber optic cable, providing Midplaza with the fastest
telecommunications services available. Midplaza is truly linked
to the future of business.

Midplaza also offers tenants the old standby television
stations, only with a modern twist. Tenants at Midplaza are given
more than 30 local and international stations, offering news and
information from seemingly every country of their choosing. They
can get the Japanese, German, French, Italian and Australian
stations, as well as news from CNBC, Bloomberg and the BBC. And
if needing a break from all this information and wishing to
escape the pressures of business for a while, they can enjoy a
movie on Cinemax.

Also located in Midplaza are those facilities which are
necessary for day-to-day living. There are seven restaurants
serving Japanese, Chinese, European and Indonesian cuisine. There
is also a post office, local and international banks, a hair
salon, printing and photocopy services, a convenience store, a
travel agent, a stationery store, a dental clinic and a florist.

With all of this it is no wonder that international
consultants have rated Midplaza Grade A Premium based on its
quality, location and facilities.

With all of this, one still has to mention the Kempinski Hotel
Plaza, which is part of the Midplaza Superblock and is connected
to Midplaza by an underground walkway. Kempinski Hotel Plaza
offers all the grace and service one expects from a five-star
hotel. For those executives at Midplaza who would like to stroll
to work in the morning, there are 241 apartments at Kempinski
Plaza, to go along with the 376 guest rooms.

At Kempinski one will be greeted with a luxurious fitness
center, restaurants and lounges serving the finest cuisine and
cocktails, all in the most lavish surroundings. There are also
4,000 square meters of retail space on the hotel's lower ground
floor, including the Pantry, a gourmet store which caters to
expatriates and all those who want the finest foods and wines.

With its superior service, lavish surroundings, exquisite
location and modern facilities, the Midplaza Superblock is
clearly charting new territory in the office property market.
Truly, office property does not adequately describe Midplaza,
which is more a self-contained city of elegance and charm, where
the country's business leaders gather to plot a course for
tomorrow.

If you would like to join this exclusive club, contact
Midplaza to secure your unit in the country's premier office
environment.

For more information contact Midplaza at: Phone: (021)
5700599, 5700550, 5706200; Fax: (021) 5734555; E-mail:
midplaza@indosat.net.id. (dey)

PHOTO CAPTION WILL READ

Midplaza embodies the future of office environments.