Noodle price maintained

Noodle price maintained

JAKARTA (JP): PT Indofood Sukses Makmur announced yesterday
that this week's increase in the price of flour would not cause
the company to raise the price of its instant noodles.

Indofood's chief executive officer, Eva Riyanti Hutapea, said
yesterday the 3.3 percent increase in the flour price imposed by
the State Logistics Agency (Bulog) -- raising the price from Rp
677.98 (29 U.S. cents) to Rp 700.42 per kg -- was still within
the company's "tolerable limit".

Hutapea said that maintaining the price of noodles would not
affect the company's profitability because the higher flour price
would be offset by efficiency improvement.

"By increasing efficiency, the company will not suffer any
profit losses which may otherwise be caused by the higher flour
price. This way, there will also be no affect on the overall
performance of Indofood," Hutapea said. (pwn)