Thu, 17 Feb 2000

Nokia not innovative

I am a fan of Nokia mobile phones. I've always used Nokia since my first phone: from the N2110, N3110, N8110 to finally the N6110 and Communicator 9110.

Recently, Nokia launched three new models, the N8210, N8850 and the latest, the N7110. After observing these three models, I did not find any "new" features, except for the size and price. If Nokia claims to have new features called predictive text input, a later version of Nokia 3210 already had it, or picture message, again, a later version of Nokia Communicator 9110 had it. As an Indonesian market leader, I can see no new innovations.

Unlike Nokia, Samsung will launch its new mobile phone which has a MP3 capability very soon. MP3 enables users to download songs from the internet and play it on the phone with CD quality. That is innovative. Motorola is to launch a mobile phone with a Personal Digital Assistant (PDA), which is also innovative. Both phone manufacturers are very technology-oriented and they can see the latest trends in the market, which are the MP3 and PDA, and therefore install the facilities in their phones.

In order to maintain its market share, I can see no other way for Nokia except to be innovative and understand customers' needs. Otherwise, users, even loyal longtime users, will be forced to turn to other phones. With its human technology slogan, Nokia should understand and serve users' needs by launching various phones for users with different needs.

ADRIANUS HIYUNG TJUNG

Jakarta