Nokia eyes affluent segment

Nokia eyes affluent segment

JAKARTA (JP): Finnish cellular phone manufacturer Nokia Mobile
Phones Indonesia launched a new product on Wednesday to tap into
the upmarket business segment.

Nokia sales and marketing manager Hasan Aula said the
relatively expensive cellular device would be marketed to
businesspeople relatively unaffected by the country's economic
crisis.

"Mobile businesspeople need an advanced communications device
which enables users to check e-mail, download a file, edit and
save it, and then sent it by fax anywhere they go," he said.
"Besides, many people prefer to stay and do business at home due
to the uncertain security situation. They need a communication
device which could move their office to their home."

The Nokia 9110 communicator is a pocket-size advanced
communication device which is designed as a mobile office for
mobile businesspeople.

The device will also function as a personal organizer and
provide access to e-mail on the Internet, telefax and short
message services up to 2,280 characters. (gis)