New television channel launched

New television channel launched

The Jakarta Post, Jakarta

A new Jakarta-centric television station, O Channel, has been
launched and will focus on entertainment and lifestyle programs,
its owner says.

O Channel -- "Jakarta's own channel" -- is broadcast from the
Sarinah Building in Central Jakarta and first went on air in
August.

The MRA Media Group-owned channel is currently only available
on a restricted basis and will go to full broadcast around
Central and Greater Jakarta by mid-next year.

Trial programming on 33 UHF has commenced, with the station
screening celebrity promos, testimonials and music videos.
Content will be gradually expanded until its full-broadcast
launch next year.

"We believe that O Channel will bring an entirely new standard
and viewing experience," Mutia Kasim, a company director and the
project head, said.

"This channel is concerned with Jakarta, the city and its
people and will change the way we watch and think about
television."

Mutia is also the managing director of the MRA Broadcast Media
Division, which runs nine radio stations in Indonesia, including
Hard Rock FM Jakarta, Surabaya and Bali, MTV Sky in Jakarta,
Semarang and Yogyakarta and Cosmopolitan FM in Jakarta.