'MTV' to hold youth forum

'MTV' to hold youth forum

JAKARTA (JP): MTV will host a one-day youth marketing forum on
Thursday at Hotel Mulia Senayan, Jl. Asia Afrika, Central
Jakarta.

MTV Asia's communications manger, Shabnam Melwani, said in a
statement that the forum will cover topics on youth trends,
lifestyles and ways of coping with the crisis.

Speakers will include Masima Corporation's president
commissioner Malik Sjafei, Sony Music Indonesia's marketing
director Rudy Ramawy, Asian Market Intelligence' general manager
Robby Susatyo, McDonalds Indonesia's president director Bambang
N. Rachmadi and Coca Cola Indonesia's marketing director Jeremy
Cook.

Shabnam said the forum will be divided into three modules.

"The first module will tell of today's leading brands being
youth-oriented, their shifts in strategies, the future of
Indonesia's youth and brand adaptation to it," Shabnam said.

"The second will be about marketing to young people during
tough times. And the third, about communication changes. The
latter will include a look at sex appeal and music."

The MTV Youth Marketing Forum has been held in Singapore, Hong
Kong, Japan, India and Taiwan. It will also be held in Hong Kong
and Singapore this year. (ylt)