Mitra Adiperkasa offers everything, from Zara to Starbucks
Mitra Adiperkasa offers everything, from Zara to Starbucks
Susanna Tjokro, Contributor, Jakarta
Are you a big Zara fan? If you are, there's good news for you:
Zara will open its first two stores in Jakarta. Previously, the
closest Zara stores for us were in Singapore. However, but
starting August 2005, you will be able to buy Zara merchandise at
Plaza Indonesia and Pondok Indah Mall II. Both Zara stores will
occupy more than 1,500 square meters each.
This Spanish fashion brand is one of the largest and better-
known fashion chains worldwide. Zara offers very fashionable
designs at attractive prices, from chic clubbing tops to elegant
work wear as well as cool accessories like bags, belts and
sandals to jazz up your wardrobe. Zara has successfully won
fashionistas' hearts in many countries, from the U.S. to the UK,
Japan to Brazil and Saudi Arabia, to mention a few places.
The Zara stores in Jakarta are opening following an agreement
reached between the Spanish company Inditex and the Indonesian
company PT Mitra Adiperkasa Tbk (MAP).
Starbucks, Marks & Spencer, Nine West, NEXT, Nautica, Sogo and
Debenhams -- sound familiar to you? Those prestigious brands, are
also owned by MAP one of the leading retailers in Indonesia. MAP,
having been listed on the Jakarta Stock Exchange (JSX) has over
450 stores in prime locations across 22 territories of Indonesia.
This retail company operates over 30 different store concepts,
from sports to fashion, and department stores to cafes.
MAP posted Rp 200 billion in operating profit in 2004 a 59
percent rise from Rp 126 billion in 2003. Net profit after tax
increased by 49 percent to Rp 114 billion in 2004 as against Rp
76 billion in the previous year. Net sales went up by 15 percent
to Rp 2309 billion from Rp 2014 billion in 2003.
To cater to the needs of fashionistas, MAP offers merchandise
from Burberry, Energie, FCUK, Kipling, Lacoste, Miss Sixty,
Morgan, Oasis as well as Principles. For kids, there are OshKosh
B' Gosh and Kidz Station. As for the food & beverage business,
MAP owns Starbucks, Chatterbox, Courtyard as well as Spice
Garden. Its specialty stores include Sole Effect, Springfield,
Strandbags, Waipai and Women's Secret to name a few. Kinokuniya
Bookstore, Lush and Warwick Purser Lifestyle are owned by MAP as
well.
In addition, MAP is also a distributor for popular brands,
such as Speedo, Dr. Martens, Union Bay, Guess Sport Footwear,
Bandai, Barbie, Disney, Takara as well as Warner Bros among many
others.
For sport devotees, they offer Foot Gear, The Athlete's Foot,
Golf House, Royal Sporting House and Reebok, among others.
Reebok Walking Shoes have received the American Orthopedic
Foot and Ankle's Society's (AOFAS) seal of approval. According to
its web site, with the new and improved DMX MAX, Reebok has
brought back the unparalleled comfort of the original DMX 2
moving air cushioning. Most Reebok walking shoes contain the DMX
cushioning system, which employs a moving cushion of air to
deliver sensational cushioning and comfort. The moving cushioning
delivered by the DMX system sets it apart from other athletic
footwear.
Besides giving a sensational "WOW" feeling to the walker,
Reebok footwear also comes in stylish models -- making this
footwear popular around the world.
In yet another proof of its outstanding brand-building
expertise, MAP won the Reebok International Outperform Award in
November 2004 for the third time in four years -- outperforming
14 other Reebok distributors in the Asia Pacific region including
Singapore, Malaysia, Thailand, Japan, Korea, Australia and New
Zealand.
Indeed, MAP has developed a strong brand building expertise
that has propelled many of its agency lines to the top in the
country.
As a successful leading retail company, MAP offers everything
from chic clothes to stylish footwear to luscious frappuccino.
PT. Mitra Adiperkasa Tbk
Wisma 46 Kota BNI, 8th floor
Jl. Jend. Sudirman Kav. 1, Jakarta
Tel: (62 21) 575 0755
Fax: (62 21) 574 0150
www.map-indonesia.com