Mercedes offers dealers incentive

Mercedes offers dealers incentive

JAKARTA: To strengthen its leadership in the premium market segment --
with a total of 721 units sold in the first five months of this
year -- PT DaimlerChrysler Indonesia has launched the Mercedes-
Benz Service Excellence Award in the country.

The "competition" is aimed at improving Mercedes-Benz dealers'
after-sales service.

"Our success in the European premium car segment reflects our
success in retaining customer satisfaction in Indonesia,"
DaimlerChrysler Indonesia president director Friedel Engisch said
during the launching last week.

"Mercedes-Benz has been admired in the automotive industry for
its high-quality features, including active and passive safety
features (in the cars), high-quality cars and professional
customer service."

Starting last year, the company has been holding Mystery
Shopping Workshops for dealers in the major cities of Jakarta,
Bandung, Surabaya and Medan.

Sixteen dealers in the country will compete at national level
while more than 100 dealers, including Indonesians, will compete
at Southeast Asia regional level.

The winner of the national competition will be announced in
January 2006, with the best dealer in each country pocketing a
cash prize of 25,000 euro.

The best dealer in the Southeast Asia region will be announced
a month later in Singapore. The winner will receive an additional
25,000 euro and a trip to visit Mercedes-Benz' Sindelfingen plant
in Germany, which produces Maybach and is home to the Mercedes-
Benz Classic Center. -- JP