Mercedes-Benz opens collection shop

Mercedes-Benz opens collection shop

JAKARTA: Instead of going to the nearest Mercedes-Benz
Collection Shop at Changi Airport in Singapore, the German
carmaker's die-hard fans can now expand their collections at a
new shop opened on the ground floor of Pasaraya Grande in South
Jakarta.

PT DaimlerChrysler Indonesia in cooperation with PT Buana
Kreasi Retailindo recently opened the shop, dubbed as the first
Mercedes-Benz shop to be opened in a shopping center in Asia.

Buana director Ruth Siregar said that she was eying two more
malls in the capital, including Plaza Indonesia, as further
locations for such shops.

The merchandise is based on four themes: Classic, motorsports,
innovation and lifestyle. Available at the shop are lifestyle
accessories, model cars, Formula One items, children's toys, golf
apparel and other exclusive items.

Both companies are targeting young and mature Mercedes-Benz
collectors and car owners. The shop also targets a wide range of
potential customers as the products vary from the relatively
cheap to very expensive, exclusive items. -- JP