McBali

Recently I was shocked to see the latest McDonald's advertisement on TV. Relying heavily on Indonesian nationalism, this American giant abuses the Bali bombing to promote its products. The ad innocently starts out with the motto "Give me back my Bali", but soon turns into an overdoses of McDonald's logos.

Since the fast-food chain is mainly interested in "McBali" -- a franchise on each street corner of Bali -- the motto of the advertisement becomes rather ironic! In true redneck style, McDs will use any opportunity -- even tragedy -- to advertise its products. I consider this marketing tactic highly distasteful!

BART W. VAN ASSEN

Bogor, West Java