McBali

McBali

Recently I was shocked to see the latest McDonald's
advertisement on TV. Relying heavily on Indonesian nationalism,
this American giant abuses the Bali bombing to promote its
products. The ad innocently starts out with the motto "Give me
back my Bali", but soon turns into an overdoses of McDonald's
logos.

Since the fast-food chain is mainly interested in "McBali" --
a franchise on each street corner of Bali -- the motto of the
advertisement becomes rather ironic! In true redneck style, McDs
will use any opportunity -- even tragedy -- to advertise its
products. I consider this marketing tactic highly distasteful!

BART W. VAN ASSEN

Bogor, West Java