Market refurbishment projects

JAKARTA (JP): Milk and food producer PT Nestle Indonesia inaugurated its second traditional market refurbishment project on Thursday in a ceremony centered at Jatinegara market in East Jakarta.

Assistant to Nestle's vice president for public relations Tika Bisono said the facelift project at five traditional markets involved the markets being painted red and yellow, the colors of Nestle's Maggi products. Last year Mayestic market in South Jarkarta had a similar paint job.

"The aim of the project is to make dirty and muddy traditional markets cleaner and brighter, while at the same time we will benefit from a brand image point of view," she said, citing that each market project cost about Rp 100 million.

The market project, jointly carried out with city-owned market management firm PD Pasar Jaya, will also include North Jakarta's Rawa Badak and Sunter markets, West Jakarta's Tomang Barat market and Rawamangun market in East Jakarta.

In addition to painting the market, the company has also installed maps and signs to the products sold at the market. (ind)