Local 'Cosmopolitan' to appear soon

JAKARTA (JP): World renowned women's magazine Cosmopolitan is to launch its Indonesian version this month in cooperation with Higina, a defunct local health magazine.

Higina Kosmopolitan, as the new monthly is called, will not only follow the trend set by the original, New York, magazine, but will also carry local stories to suit the needs of Indonesian readers.

It will include articles on human relationships and the lifestyles of "Cosmopolitan" people.

"The magazine is aimed at those between 20 and 40 years-old of both sexes," Managing Editor Sari Narulita told reporters.

Despite this, the Indonesian edition will adopt the Cosmopolitan's motto of Fun, Fearless, Female, and is aimed chiefly at women, both single and married, in a career or not.

"One thing that distinguishes her (the reader) from other women is that she has commitment, self-confidence and courage to achieve a better life, whether in her career or personal life," publisher PT Higina Alhadin said in a statement.

Cosmopolitan, founded 32 years ago, is now published in 32 countries and 17 languages. Its worldwide readership exceeds 30 million people.

Higina will print 100,000 copies of the inaugural edition of the 148-page Kosmopolitan, which will hit the streets on Aug. 22.

Helen Gurley Brown, chief editor of Cosmopolitan International, will be present at the launching ceremony at the Grand Hyatt Hotel.

The magazine's management team includes Sasongko Sudarjo (General Manager), Dian N. Sudarjo (Executive Director), Sutikno Sudarjo (General Commissioner), Hendra Setyawan (Business Manager) and Sari Narulita (Managing Editor). (04)