Local 'Cosmopolitan' to appear soon

Local 'Cosmopolitan' to appear soon

JAKARTA (JP): World renowned women's magazine Cosmopolitan is
to launch its Indonesian version this month in cooperation with
Higina, a defunct local health magazine.

Higina Kosmopolitan, as the new monthly is called, will not
only follow the trend set by the original, New York, magazine,
but will also carry local stories to suit the needs of Indonesian
readers.

It will include articles on human relationships and the
lifestyles of "Cosmopolitan" people.

"The magazine is aimed at those between 20 and 40 years-old of
both sexes," Managing Editor Sari Narulita told reporters.

Despite this, the Indonesian edition will adopt the
Cosmopolitan's motto of Fun, Fearless, Female, and is aimed
chiefly at women, both single and married, in a career or not.

"One thing that distinguishes her (the reader) from other
women is that she has commitment, self-confidence and courage to
achieve a better life, whether in her career or personal life,"
publisher PT Higina Alhadin said in a statement.

Cosmopolitan, founded 32 years ago, is now published in 32
countries and 17 languages. Its worldwide readership exceeds 30
million people.

Higina will print 100,000 copies of the inaugural edition of
the 148-page Kosmopolitan, which will hit the streets on Aug. 22.

Helen Gurley Brown, chief editor of Cosmopolitan
International, will be present at the launching ceremony at the
Grand Hyatt Hotel.

The magazine's management team includes Sasongko Sudarjo
(General Manager), Dian N. Sudarjo (Executive Director), Sutikno
Sudarjo (General Commissioner), Hendra Setyawan (Business
Manager) and Sari Narulita (Managing Editor). (04)