Limited Levi's for Jakarta residents
Limited Levi's for Jakarta residents
JAKARTA (JP): Amid the endless business and security
uncertainties in Indonesia, particularly in the capital, Jakarta,
one of the world's leading garment producers, Chicago-based Levi
Strauss & Co, has decided to launch its new millennium products
here.
"We are offering a limited supply of 5,000 units of men's and
women's jeans, men's jackets, overall dresses and skirts.
The items are only available at six of our 14 outlets in
Jakarta," country manager of PT Levi Strauss Indonesia Iwan
Winanda said in a statement on Wednesday.
According to Iwan, the new products -- labeled by the company
as Levi's ergonomic engineered jeans -- bring extreme changes to
users compared to the old models because the design and materials
allow users to move more freely.
"Besides being comfortable, the new items, which always follow
the movement of the body, are also fashionable," he said.
The new products, with price tags ranging from Rp 400,000
(US$47) to Rp 600,000 have been on sale since May 10 at Levi
outlets at the Plaza Senayan shopping center, Sogo department
store at Plaza Senayan, Plaza Indonesia, Pondok Indah Mall,
Kelapa Gading Mall and Mal Taman Anggrek shopping mall.
"The prices here are much cheaper than in Singapore," Iwan
said, adding that the cheapest item in Singapore was about Rp
700,000.
The products for the Jakarta market were tailored in Hong
Kong, he explained.
Indonesia is among the latest countries to have received new
Levi's products.
"The products were launched in Europe late last year, and
subsequently in several other countries, such as Japan, Hong Kong
and Singapore," Iwan said.
PT Levi Strauss Indonesia, he said, strongly hoped that the
business, security and political uncertainties in Indonesia could
come to an end soon.
"Otherwise, it's hard for anyone to run their business
appropriately here," Iwan said, adding that total sales increased
40 percent last year compared to 1998.
The contribution of the Levi office in Indonesia "is still
very, very small, particularly since the (mid-1997) economic
crisis. It's less than 5 percent of Levi's worldwide sales," he
said. (bsr)