Levi's to launch major commercial

Levi's to launch major commercial

JAKARTA (JP): The Levi Strauss Asia-Pacific division will
launch Monday its own tailored commercial package in Indonesia
for 501 jeans.

Kiki Rizki, the marketing executive of Levi Strauss Indonesia,
said yesterday that the one-month campaign, with a school theme,
would be aired on the private television stations -- RCTI, SCTV,
Indosiar and ANteve.

The campaign will be broadcast in 10 countries throughout the
Asia-Pacific region.

"This was a breakthrough made by the Asia-Pacific division for
us to have our own commercials," she said. In the past, the
division has used commercial packages prepared by other
divisions.

There are three Levi Strauss divisions -- United States,
Europe and Asia-Pacific.

Kiki said that the school theme was chosen by representatives
of the Asia-Pacific division to promote the jeans locally. (04)