Levi's forms subsidiary

JAKARTA (JP): Levi Strauss and Co announced the establishment of its new Indonesian affiliate, PT Levi Strauss Indonesia, yesterday.

The new company is wholly owned by the San Francisco-based Levis Strauss and Co, which sells its clothes in more than 60 countries.

Jake Centenera, the president of Levi Struass Indonesia, said his company would make, market and distribute clothing at a wholesale level.

He said his company would work closely with dealers and retailers to set new domestic standards in retailing jeans and branded apparel.

The company has 77 staff: 36 are based at its headquarters at Wisma Pondok Indah and 41 at its factory at the Suryacipta Industrial Estate in Karawang, West Java.(hen)