Leading RI brands make Superbrands list

Leading RI brands make Superbrands list

JAKARTA: Nearly 30 leading brands owned by Indonesians or operating in
the country have been named Superbrands by the world's leading
independent arbiter of branding.

Superbrands International chief executive officer Victor
Jeffery presented certificates during an upmarket presentation
ceremony at Zoom Resto and Lounge in Central Jakarta on
Wednesday.

The brands were: Adidas, Anlene, ANZ Bank, Avon, Bagus,
Bimoli, Djarum, Dji Sam Soe, Energizer, Eveready, Garuda
Indonesia, Goodyear, Great River, Indofood, Indomie, Indomilk,
Metro TV, Nokia, Optik Tunggal, Tahapan BCA, Olympic Furniture,
Satelindo, Shell Helix, Sony Ericsson, Sosro, Total Bangun
Persada, Telkomsel and Yonex.

Founded in London 12 years ago, Superbrands has recognized and
publicized the achievements of thousands of outstanding brands
worldwide.

The Indonesian brands were evaluated and qualitatively
assessed using the strictest criteria by a local Superbrands
Council, which comprises luminaries in the branding, media and
communications industries.

Superbrands was expected to name a further 72 Indonesian
brands by the end of the year, for inclusion in a book to
distributed worldwide. -- JP