Kreasindo, Roche sign deal

JAKARTA (JP): Advertising and marketing consultant Kreasindo/Leo Burnett, an affiliate of Leo Burnett of the United States, has signed a Rp 15 billion (US$1.25 million) contract with pharmaceutical company PT Roche Indonesia for the marketing of Roche products in the country.

Kreasindo's general manager, Adji Baroto, said yesterday that under the contract, the company would advertise and market the Roche vitamins Supradyn, Redoxon, Calcium D Redoxon, Berocca and Saridon.

The marketing of these brands was previously handled by JW Thompson of the U.S.

Kreasindo has been handling the Roche products Rennie and Nature's Way for one year.

Adji also said that last June Kreasindo/Leo Burnett signed a contract to handle the advertising and marketing of the candies Mentos, Fruit-tella, and Chox. (jsk)