Kreasindo, Roche sign deal

Kreasindo, Roche sign deal

JAKARTA (JP): Advertising and marketing consultant
Kreasindo/Leo Burnett, an affiliate of Leo Burnett of the United
States, has signed a Rp 15 billion (US$1.25 million) contract
with pharmaceutical company PT Roche Indonesia for the marketing
of Roche products in the country.

Kreasindo's general manager, Adji Baroto, said yesterday that
under the contract, the company would advertise and market the
Roche vitamins Supradyn, Redoxon, Calcium D Redoxon, Berocca and
Saridon.

The marketing of these brands was previously handled by JW
Thompson of the U.S.

Kreasindo has been handling the Roche products Rennie and
Nature's Way for one year.

Adji also said that last June Kreasindo/Leo Burnett signed a
contract to handle the advertising and marketing of the candies
Mentos, Fruit-tella, and Chox. (jsk)