Knorr upbeat on RI's market

Knorr upbeat on RI's market

JAKARTA (JP): American food manufacturer PT Knorr Indonesia
remains confident about Indonesia's big consumer market despite
the crisis.

The company's president, Peter N.M. Smith, said yesterday the
market for consumer products remained strong, especially products
for middle-class and upper-class Indonesians.

Knorr Indonesia, set up in 1992, produces and distributes
about 50 products under four different brands in Indonesia,
including Knorr bouillon cubes, soups and seasonings, Best Food
mayonnaise and pourable dressings, Skippy peanut butter and
Mazola corn oil.

"Basically, we target our products for the middle and upper-
class Indonesians," he said.

He said Knorr Indonesia is a joint venture between Best Foods,
an American multinational consumer food company with 95 percent
share ownership, and an Indonesian person, who has the remaining
5 percent.

Peter said that the company has a manufacturing plant in
Purwakarta to produce bouillon cubes, packet soups, instant rice
porridge in cups, seasoning powder, seasoned flours, mayonnaise
and pourable dressings under the Knorr and Best Foods brands.
(aly)