It all started as a hobby
It all started as a hobby
BOGOR, West Java (JP): Can you turn an adventurous hobby into
a money spinner?
That was certainly the idea behind Jeram 2000, an organization
which offers whitewater rafting in the Cianten River in Bogor.
The people behind this group had been indulging in the hobby
for three years before deciding that the sport should be
popularized, and money made in the process.
They were also lured by a report that a professionally run
whitewater rafting company in Bali was raking in Rp 2 million to
Rp 3 million a day.
Jeram 2000 was founded in July 1997 by people who belonged to
the Bogor branch of the Nature Lovers Club. They have been
rafting along the Cianten River since 1994.
"It all started as a hobby. But we then learned that you could
turn this into a business. So we decided to plunge in," recalled
Makmur Affendi, the logistics coordinator of Jeram 2000.
Cianten has many rapids, the water is relatively clean and
virgin forest surrounds the stream. "If you cruise in the
morning, you can see various kind of birds and hear them sing.
You can spot monkeys and lizards too," Makmur said.
The river is easily accessible, a mere 23 kilometers to the
west of Bogor. This accessibility made club members return
frequently to raft.
"When the stream is good, we would come here three times a
week," Makmur said. He could not determine what months would be
ideal for rafting. "The best time is a day after a rainfall."
By measuring the estimated depth of the river, they have also
learned to determine when it is safe to raft and when it is not.
Jeram 2000 provides facilities for those who have already
turned rafting into a hobby, or those who want to try it out for
the first time. Facilities on offer include the raft, a life
jacket, a safety helmet, medicines, snacks, a guide, insurance, a
rower and a rescue team is always on standby.
"We provide every thing you need. All you have to bring is
spare clothes to change into after the journey," Makmur said.
What are the requirements to take part in this sport?
"You need to be physically fit, aged between 15 and 40, and
enjoy challenges," he said, adding that you also need to come in
a group of five or six.
Jeram 2000 charges Rp 35,000 to Rp 40,000 per trip per person
on weekdays and Rp 50,000 on Saturdays, Sundays or national
holidays.
The rafting business in Bogor has not been quite the money-
spinner that it has become in Bali. "We're not making a lot, but
we are all singles and we make enough," Makmur said of himself
and the four co-owners of the company.
Jeram 2000 is not the only company in Bogor targeting a
Jakarta audience hungry for dangerous adventures. Another company
is Cakrawala Arung Jeram, which is run by Wenny Cokro Suwarno.
This one too started out as a hobby for its founders, and
their participation in a national tournament in Wonosobo, Central
Java, in September 1997, triggered their decision to establish
the company.
"We invested a lot buying the equipment, so that at the end of
the tournament, we felt that we should make full use of this
equipment. So we opened this business," Wenny recalled.
Many people see whitewater rafting not only as a test of one's
endurance and survival instincts, but also as a test of team work
and leadership, she said.
"When you're cruising the rapids, all team members must abide
by the instruction given by their leader. And they must work
together to survive," she said.(24)