Intel begins road show

Intel begins road show

JAKARTA (JP): Intel, one of the world's major microprocessor
manufacturers, launched its 11th stop Pentium II processor
"Platform Day" road show in Indonesia yesterday.

The road show is part of Intel's integrated marketing drive to
promote the launching of its Pentium II processor.

It features an advanced platform and software application
designed to demonstrate the benefit of Pentium II processor-based
systems.

The road shows, which have been held in conjunction with a
core training program targeted at more than 5,000 resellers and
retailers in 57 cities across the Asia-Pacific, have been running
since Oct. 1 and will finish by the end of this month.

Arnold Vlas, the marketing program manager of South and
Southeast Asia Intel Semiconductor, Ltd, told The Jakarta Post
that Intel would not reduce its marketing expenditures despite
the currency crisis in several Southeast Asian countries.

He said Intel expected its market to grow at least 60 percent
per year in the Asia-Pacific region, while in Southeast Asia, it
expected annual growth of about 35 percent. (08)