Intel begins road show

JAKARTA (JP): Intel, one of the world's major microprocessor manufacturers, launched its 11th stop Pentium II processor "Platform Day" road show in Indonesia yesterday.

The road show is part of Intel's integrated marketing drive to promote the launching of its Pentium II processor.

It features an advanced platform and software application designed to demonstrate the benefit of Pentium II processor-based systems.

The road shows, which have been held in conjunction with a core training program targeted at more than 5,000 resellers and retailers in 57 cities across the Asia-Pacific, have been running since Oct. 1 and will finish by the end of this month.

Arnold Vlas, the marketing program manager of South and Southeast Asia Intel Semiconductor, Ltd, told The Jakarta Post that Intel would not reduce its marketing expenditures despite the currency crisis in several Southeast Asian countries.

He said Intel expected its market to grow at least 60 percent per year in the Asia-Pacific region, while in Southeast Asia, it expected annual growth of about 35 percent. (08)