Ice-cream eating contest?

Driving past Bank Universal in Bintaro Jaya 9, I was shocked and saddened to see a banner advertising an ice-cream eating contest sponsored by Bank Universal and a well-known ice-cream company.

Where are the sensitivities of Bank Universal? Do they really think it is appropriate to sponsor a competition of this sort? Maybe Bank Universal could follow Citibank's lead and sponsor more appropriate programs.

I know there is an orphanage for abandoned babies nearby that is in desperate need of funds.

ALA SULISTYONO

Jakarta