Ice-cream eating contest?

Ice-cream eating contest?

Driving past Bank Universal in Bintaro Jaya 9, I was shocked
and saddened to see a banner advertising an ice-cream eating
contest sponsored by Bank Universal and a well-known ice-cream
company.

Where are the sensitivities of Bank Universal? Do they really
think it is appropriate to sponsor a competition of this sort?
Maybe Bank Universal could follow Citibank's lead and sponsor
more appropriate programs.

I know there is an orphanage for abandoned babies nearby that
is in desperate need of funds.

ALA SULISTYONO

Jakarta