I do care about my popularity

I do care about my popularity

Muhammad Qodari
Jakarta

President Susilo Bambang Yudhoyono, familiarly known as SBY,
surprised many when he said, "I don't care about my popularity"
(The Jakarta Post, Feb. 4). This is quite astonishing as SBY is
the first Indonesian president to be elected through a direct
election where the popularity of the candidates is the most
important factor.

Does he no longer care about his popularity as he is already
the president?

There are of course a number of possible reasons why President
Susilo made the statement. Given the timing and context of the
statement, we may take it to be a defense against the criticisms
and abuse directed at him by a number of experts and politicians,
who claimed that Susilo had failed to do a good job during his
first 100 days in power.

The statement may also have been a defense -- or denial --
against the results of opinion polls conducted by a number of
organizations to the effect that the President's satisfaction
ratings had declined significantly since his inauguration on Oct.
20 last year. Two opinion polls worth citing here are those
conducted by Kompas daily and the Indonesian Survey Institute.

Kompas published the findings of its polls held one month,
two months and 100 days after SBY took power. These polls show
that SBY's popularity has steadily declined over time.

Meanwhile, the polls conducted by the LSI paint a somewhat
different picture. It is true that the public's job approval
rating for the President has decreased significantly from
approximately 80 percent in November to 67 percent in December
last year. However, the figure was still much the same a month
later, and a survey conducted by the Media Group in cooperation
with the LSI in January 2005 showed that public satisfaction with
SBY had even increased slightly to 69 percent.

It is also possible that the President wanted to show his
resolve as a decision maker in running the government and
country. By making the statement, he wanted people to know that
even though his policies may cost him popularity, he will still
press ahead regardless if he deems the policy to be necessary.

The upcoming increase in fuel prices could well turn out to be
an example of this kind of unpalatable but necessary policy.

The recent decision to raise education standards by requiring
students all over Indonesia to sit a standardized school leaving
examination is another controversial issue the government faces.

To defend oneself against criticism is normal, not only for
the ordinary man in the street, but also for a president. Trying
to project firmness is a very good approach for a leader often
accused of being hesitant, such as Susilo. But saying "I don't
care about my popularity" in public is obviously not the best
approach to political communication by a president.

Every political leader, particularly a president, must always
be concerned about his popularity.

The experiences of Susilo's two immediate predecessors serve
as good examples of how popularity matters. Indonesia's first
semi-democratically elected president, Abdurrahman Wahid, or Gus
Dur as he is familiarly known, did not rise to power by direct
election, but the public cheered him anyway when he became
president as he was well-known as a humanist, a moderate Muslim
leader and something of a raconteur. But soon Gus Dur lost his
popularity as he often made controversial utterances, indulged
himself in too many foreign journey, frequently changed his
Cabinet lineup and got involved in various scandals, most
importantly, alleged involvement in the misuse of budget funds.

Gus Dur showed that he did not care about what people thought
of him by often saying Gitu Aja Kok Repot, which literally means,
"Why get upset over trivial matters?" At first, this sort of
comment from Gus Dur was considered funny. Later on, however,
people started to get annoyed. Gus Dur created more and more
enemies among the political elite, who then proceeded to plot his
downfall through an impeachment process in the People's
Consultative Assembly (MPR). Some student groups also took to the
streets demanding the resignation of the president.

Gus Dur's successor, President Megawati Soekarnoputri,
differed in many ways from her former boss. But she resembled him
in one crucial aspect: She did not care very much about
popularity. This was shown by her aloof, non-communicative
leadership style.

Megawati only started courting popularity as the presidential
election drew near. She even changed her style after polls showed
that her popularity had slumped compared to her challenger,
Susilo, who was her own former senior security minister. She
became more willing to talk to the public and tried to win the
favor of journalists. But the changes were too little, too late
for Megawati.

While there will be no more national elections for the
immediate future, this does not mean than Susilo can afford to
ignore his popularity ratings. Susilo comes from a party with
a relatively a small number of seats in the House of
Representatives. It is from the people Susilo must primarily seek
his support. Support from the people is particularly important
when a government wishes to implement controversial policies,
such as fuel price hikes and the setting of higher national
education standards. If the public oppose these policies and take
to the streets, the opposition will find itself on solid ground
in launching attacks on the government.

Susilo does not have to sacrifice his popularity in order to
be a firm and resolute president. He can be firm as well as
popular at the same time. He can do this provided that
unpalatable but necessary policies are communicated properly to
the public and the government offers compensatory packages to
offset the adverse consequence that these policies may cause. A
good president is one who is able to garner the support of the
people. Susilo managed to do this during the presidential
election campaign. Now he has to ensure that his popularity is
maintained.

The writer is deputy executive director of the Indonesian
Survey Institute (LSI).