Sat, 27 Jul 1996

Hero pricing system

In regard to the recent letters from shoppers complaining about Hero Supermarket's new pricing methods, perhaps Hero could follow the policy of other stores around the world using price- scanner technology. These systems have been in use for many years. When the new technology first came out, many were skeptical about the accuracy of the system, just as they are with the recently installed system at Hero.

To reduce the level of anxiety of the buying public, it has been the policy of other stores using price scanners to pay the difference if the price charged at the checkout stand is higher than the price on the shelf. If the shoppers at Hero continue feeling wary Hero would be wise to adopt the above policy. It would at least show that the store is not trying to cheat anyone.


Surabaya, East Java