Franchising of traditional food

Franchising of traditional food

JAKARTA (JP): The growth of traditional Indonesian food
franchises significantly pales compared to those of foreign
franchises due to discrimination from shopping center owners,
says a businessman.

Anang Sukandar, chairman of the Indonesian Franchise
Association, said Wednesday there were only 15 local franchises
last year and now there are 20, compared to 230 foreign
franchises.

"Shopping center managements should selectively provide space
for local franchises," he said at the launching of a restaurant,
the Pasti Enak (Delicious for Sure), a rice and salad franchise
outlet. The outlet opened at a Golden Truly shopping center on
Jl. Gunung Sahari, Central Jakarta.

The newly introduced franchise was owned by Sukiyatno Nugroho,
a successful franchiser of the popular Es Teler 77 (ice syrup
with fruit) and Mie Tek-Tek (fried noodles).

"Even when traditional food restaurants have access to
shopping centers, they usually never get strategic sites," Anang
said, referring to difficulties local franchises face when trying
to find good locations.

H.E. Dachlan, Director of Golden Truly shopping centers did
not agree. He said his company has provided spaces for
traditional food franchises, like Soto Ambengan (meat soup) and
Warung Nasi (rice shop).

"The presence of traditional food franchises even boosts our
retail sales," he said. (03)