Mon, 29 Jun 1998

Flo can sell insurance

PARIS (AP): He was a 1.93-meter midfielder with a forceful kick and a face that could sell insurance. The first time Jostein Flo played in the World Cup, it did not go unnoticed.

French sports daily L'Equipe has invited Nathalie Egli, an agent at Marilyn Sports, to review players in the World Cup. This week she went for a wholesome approach by choosing the eldest of the Norwegian Flo brothers.

"He's not a very beautiful boy," Egli said. "You wouldn't look twice if you crossed him in the street, but he seems friendly and very normal."

Egli gave some ideas as to what kind of commercials she would choose to enhance Flo's star quality. "He looks healthy, raised on grains. That's the perfect profile for a commercial for food, insurance, cars or pasta," she said.