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Plaza Indonesia blends luxury and prestigious shopping

In celebrating its 15th anniversary on March 15, 2005 (today), Plaza Indonesia will launch a number of expansion projects to maintain its prestige as one of the most celebrated shopping and entertainment complex in Jakarta.

Under the Phase 2 Extension Project Plan, Plaza Indonesia will extend its retail space by another 35,000 sq meters, as well as to build a 48-floor exclusive apartment building and a 50-floor prestigious office tower, along with finest lifestyle facilities.

The expansion project will commence in July 2005 and is scheduled for completion in mid 2007, making Plaza Indonesia not only as the most modern shopping complex but also as the largest shopping centers in Jakarta.

The four-story Plaza Indonesia opened for the first time in March 1990 as one of the most modern shopping complex in Jakarta. The opening of the five-star diamond Grand Hyatt Hotel Jakarta on the same complex a year later further turned Plaza Indonesia as the most distinguished shopping complex in the city.

The shopping and entertainment complex provides every shopping need under one roof with a wide selection of international fashion labels, household products, dining menus and a variety of consumer lifestyle services.

With Sogo Department Store as the anchor tenant, Plaza Indonesia shopping center is a home to 233 upscale retailers, including numerous flagship boutiques of international brands and first class food and beverage (F & B) outlets.

Thanks to its relentless endeavors in enhancing its zoning and tenant mix as well as in improving its shopping facilities, the shopping complex has lured many more exclusive international retailers.

Louis Vuitton, Lanvin, Versace, Hermes, Mont Blanc, Gucci, Philippe Charriol, and Dunhil - to name but a few - are among the many of the world's top exclusive brands that have established a business partnership with Plaza Indonesia.

The United Kingdom-based Debenhams Department Store also opened its outlet in the plaza in 2004, along with other exclusive brands like Yves Saint Laurent, Roger Dubuis and Cortina Watch.

With exclusive boutiques of top international luxury brands, the Plaza provides consumers a first-rate and world-class shopping experience.

Plaza Indonesia made debut as the most tempting high-end entertainment destination, with the opening of entertainment center, eX, in February 2004. Connected to the shopping center, the two-floor eX uniquely blends art, retail, entertainment facilities and dining venues.

The brightly colored eX building is built in contemporary style with minimalist exterior and interior. The eX's atrium hall in the main lobby, part of the center's 'young jet set area', is frequently used as a venue for various appealing events like musical performances, launching products and fashion shows. Several prestigious cafes, such as Star Buck Coffee, are available at the lobby.

Fitness enthusiasts can look forward to eX's well-equipped fitness club. The Celebrity Fitness Center on the first and the second floor of the eX building is a luxury fitness club that blends sports and entertainment. The center's lockers and waiting rooms next to a cafe are designed in minimalist style, providing fresh atmosphere for those who have just finished taking an exercise. The center is also equipped with sauna and steam.

If you love for bowling, there is Spincity bowling alley, with sporty and cozy atmosphere. The two-floor Spincity with an area of 3,500 square meters is complete with Alisan Cafe and Q Billiard. The bowling alley comprises 22 lanes made of high quality wooden synthetic.

Besides fitness center and bowling alley, the eX is also equipped with an exclusive cinema, cafes, beauty salons and new outlets for those who have a passion for collecting car replicas or raising decorated fish.

"We are continuing to build more facilities to complete our efforts to create convenience of shopping for our customers. We are striving to meet our customers' needs for facilities and services as we are committed to the best," said PT Plaza Indonesia Realty's General Manager Corporate PR & Tenant Relations Henny Udy.

For customers' high comfort of shopping, Plaza Indonesia has not only upgraded its building facilities but also improve the service. The building's air-conditioning system, for instance, was upgraded with a new, more efficient chiller system and several new handling units that provide cooler indoor temperature.

To provide the best possible customer service, Plaza Indonesia pays particular attention to the operational details, such as making regular checks on shopping center facilities, the parking area, valet parking, air-conditioned mushola (prayer room), toilets, changing rooms and security devices.

Since it opened 15 years ago, Plaza Indonesia has also engaged in wide-ranging community service efforts to demonstrate its strong commitment to corporate social responsibility and to ensure its long-term sustainability. In cooperation with Media Indonesia daily, TV stations Metro TV and RCTI, Plaza Indonesia has provided funds for improving the welfare of teachers and constructing school buildings and other education-related matters.

At least 10 percent of Plaza Indonesia's 7000 employees live in the areas surrounding the shopping center, including those from Kebon Kacang and Tanah Abang districts. In response to the growing demand for a medium to accommodate the interests of shopping center managements, Plaza Indonesia has pioneered the establishment of the Indonesian Shopping Center Management Association, with Plaza Indonesia's Operational Director, M. Sjohrin, as chairman.

Plaza Indonesia has also given strong support to the city administration's development programs, such as the construction of a pedestrian sidewalk in front of the shopping center and its participation in the Jakarta Great Sale.

With a wide selection of exclusive items, high quality entertainment facilities, excellent service plus its prime location in the center of Jakarta's business district, Plaza Indonesia shopping center has become the most preferred shopping and entertainment destination.