Exhibition to display industrial machinery, equipment

Exhibition to display industrial machinery, equipment

JAKARTA (JP): Firms from at least eight countries will take
part in the Jakarta Industrial Fair (JIF) '94 which will be held
at the Jakarta Fairgrounds in August.

Manufacturers from Australia, China, Germany, Hong Kong,
Japan, Malaysia, Singapore, Taiwan and Indonesia will display a
wide range of industrial machinery and equipment in the four-day
fair scheduled for Aug. 20-24.

President of the Jakarta Fairgrounds Soekardjo Hardjosoewirjo
told a press conference here yesterday that JIF '94 is jointly
organized by PT Jakarta International Tradefair Corp. (JITC) and
Business & Industrial Trade Fairs Ltd. (B&I) of Hong Kong through
its Jakarta office, PT Bina Interpamer Perkasa.

He said JIF '94 is a comprehensive exhibition featuring the
Jakarta Electronic Industry Fair '94, the Jakarta Rubber/Plastics
Industry Fair '94 and the Jakarta Woodworking Industry Fair '94.

According to Soekardjo, Hong Kong companies -- under the
management of the Hong Kong Trade Development Council -- will use
about five percent of the fair's area measuring 4,000 square
meters and Chinese firms -- organized by the China National
Machinery & Equipment I/E Corp. (CMEC) -- will use about 40
percent.

Manager of B&I James Lee said at least 80 percent of the
exhibitors are expected to conclude sales contracts with local
buyers, although they also expect to continue further trade on a
long-term basis.

Soekardjo said that of the 500 local manufacturers contacted
by the fair's organizing committee, only about 20 have thus far
committed to participating.

"Since many Indonesian manufacturers are unaware of the long-
term benefits of promotion exhibitions like this, they tend to
neglect the need for additional promotion costs," he said. (10)