EVA flies to Tokyo with Hello Kitty

EVA flies to Tokyo with Hello Kitty

JAKARTA: Taking an advantage of famous Japanese cartoon
character Hello Kitty, Taiwan-based EVA Air will launch its
Taipei-Tokyo route on board an "EVAHello Kitty" jet, starting on
Nov. 10.

The airline said in a release that it had launched the Taipei-
Fukuoka route on Oct. 22, and has achieved a 90 percent load
factor.

The reason for establishing the Tokyo service was because the
Japanese capital is the most popular destination in Japan for
Taiwanese travelers, the company said.

Cooperating with Sanrio Company Ltd., the maker of Hello
Kitty, EVA Air's Airbus A330-200 is painted with Kitty and her
family and friends on both sides of the aircraft.

EVA Air is now working with travel agents to design more
inclusive travel featuring the Hello Kitty theme park in Tokyo
and a series of creatively designed Hello Kitty package tours. --
JP