EVA flies to Tokyo with Hello Kitty

JAKARTA: Taking an advantage of famous Japanese cartoon character Hello Kitty, Taiwan-based EVA Air will launch its Taipei-Tokyo route on board an "EVAHello Kitty" jet, starting on Nov. 10.

The airline said in a release that it had launched the Taipei- Fukuoka route on Oct. 22, and has achieved a 90 percent load factor.

The reason for establishing the Tokyo service was because the Japanese capital is the most popular destination in Japan for Taiwanese travelers, the company said.

Cooperating with Sanrio Company Ltd., the maker of Hello Kitty, EVA Air's Airbus A330-200 is painted with Kitty and her family and friends on both sides of the aircraft.

EVA Air is now working with travel agents to design more inclusive travel featuring the Hello Kitty theme park in Tokyo and a series of creatively designed Hello Kitty package tours. -- JP