Ericsson Enterprise sales to up 40%
Ericsson Enterprise sales to up 40%
Abdul Khalik, The Jakarta Post, Jakarta
Ericsson Enterprise, a unit of Sweden telecommunications giant
Ericsson, expects its sales of office equipment in the Indonesian
market to grow by 40 percent this year to over US$3 million from
over $2 million last year.
"Currently, we are the number five company specializing in
selling office communication products in terms of sales volume,
which is equivalent to 18 percent of the entire Indonesian
market. We are optimistic that we can achieve a 40 percent growth
of sales this year," said vice president of Ericsson Enterprise
for Asia Pacific region, Lars Norman.
This growth is possible because most companies realize that
enhancing their intra-communication efficiency and capability can
upgrade their position compared to competitors.
"It is becoming a trend among companies to utilize advanced
intra-telecommunication devices such as the ones we sell because
of a much cheaper installation cost compared to the value it
generates," said Wiwibowo Mangkuliyono from PT Suria Solusi
Indonesia, the sole authorized distributor of all products of
Ericsson Enterprise.
He added that the company could raise its sales value to $10
million for several years to come because of the under-utilized
Indonesian market for these kinds of products.
Different from Sony Ericsson which produces and sells cellular
phones to individual users, the Ericsson Enterprise division
specializes in producing and selling office communication devices
that enable a company to link fixed telephone lines with GSM, an
advanced technology that is only three months old in Indonesia.
Both are the subsidiary companies of Ericsson, which is based in
Stockholm, Sweden.
"We sell the products to corporations only. The technology
enables an employee to use office facilities from outside, in the
car or at home. It can also reduce the communications expenses by
cutting out unnecessary terminals," said Wiwibowo.
Right now, the products are used by more than 400 hundred
companies, including government agencies, universities, utility
companies, and several multi-national companies in Indonesia.