Environmental conscience

Environmental conscience

I am writing this letter to you because I am deeply troubled.
As an American citizen who has lived and worked in Indonesia, I
too, am concerned about preserving the beauty and overall majesty
of your country of more than 13,640 islands.

In America, manufacturers are expected to produce products
that do not degrade or pollute the environment. It is a company
awareness policy to do so because of public and bureaucratic
pressures. And the public is developing an environmental
conscience.

We have noticed that the Coca Cola company operating in
Indonesia has not taken the same initiative as it has been forced
to elsewhere. Specifically, the pull-off pop tops. In America,
the tops pull open but are not released from the top of the can,
the can and top remain together. In Indonesia, any pop top that
is pulled usually gets indiscriminately tossed to the ground.
Indonesian beaches and public places are quickly becoming
disfigured. Pop tops cut feet on the beach, find their way into
fish stomachs and deface the pristine character of your natural
resource. Why Coca Cola in Indonesia has failed what it has done
elsewhere is a travesty. Such an industry leader should take the
lead in environmental concerns. We fault the parent company for
failure to do so.

TED AND JEAN HENNING

Arlington, USA