DHL launches new ad gimmick

JAKARTA (JP): DHL Worldwide Express launched its new advertising gimmick for Asia, focusing on the customer's added value experience when using DHL services.

DHL's senior technical advisor for Indonesia Mike Fitzpatrick said that the gimmick "DHL delivers more" features a man holding a baby inside a transparent box.

With more flexible pick-up times as touted in the new advertisement, DHL customers will have more time to spend with their families, he asserted.

Fitzpatrick said that the new ad was based on a concept in which speed and reliability in a courier company were not only very important but also taken for granted, something that was expected of every reputable courier company.

"More important is responsiveness and accessibility to customers," he said, adding that responsiveness meant DHL giving better solutions to customers so that they could manage their time more efficiently.

Accessibility is also maximized by DHL's 24-hour customer service, and the company's website and WAP-sites, so that the package can be monitored through various media, Fitzpatrick said. (tnt)