Company debuts new sports shoe

Company debuts new sports shoe

JAKARTA (JP): U.S. footwear manufacturer Converse launched its
new model Converse Helium in the country on Wednesday.

Managing director of the company's Asia-Pacific office Michael
Ricketts said the shoe was different from other sports shoes
because it was like having a shoe within a shoe.

"We have created the Converse Helium so athletes could feel
more comfortable and play better," Ricketts said.

The "shoe in shoe" technology, according to Ken Darmawan of
the company's Indonesia office, is the latest development in
sports shoe technology of using helium in the heel of one shoe
instead of air.

"Helium is seven times lighter than air. The helium is planted
in the heels of the second shoe and it is leakproof," Ken said.

The shoes retail is for Rp 699,000 a pair and can be purchased
at Planet Sport, Royal Sporting House, Sport Station and The
Athlete's Foot. They are available in blue and silver.

"For the first three months of this year, we only plan to
produce 5,000 of the model which will be distributed in most
cities of Indonesia," Ken said. (lnt)