Color trend 2002: 'Wayang' and 'sogan'
Color trend 2002: 'Wayang' and 'sogan'
To the average eye, particularly those of men, the cosmetic
color of lips, cheeks and the area around the eyes of women are
all too similar from year to year.
However to experts in the fashion industry, and only few
realize that, the color of cosmetics also has trends, which
differ each year.
One of the very few trend setters in make-up color in this
country is Sariayu, which has, since 1987, consistently invented
new alluring colors for cosmetics based on the rich and vast
culture of Indonesia blended with international tastes.
For 2002, the leading cosmetic producer -- founded by Dr
Martha Tilaar -- has chosen its new collection of colors for its
eye shadows, lipsticks and nail polish inspired by the grand
culture of Yogyakarta particularly the wayang (puppet show) and
sogan (the natural brown color in traditional batik cloth).
"We pick up Yogyakarta for our 2002 color trend theme entitled
Kharisma (charisma) Jogya, Never Ending Beauty in line with the
provincial concept of Never Ending Asia," Donna Massie, brand
manager for Sariayu cosmetics said in an interview on Thursday.
Designed for an active, elegant and feminine look, the colors
for 2002 a la Sariayu are dominated by the original colors of the
wayang and sogan, namely biege, mustard, plum, pink, deep red,
dark brown, silver, gold, cream, purple and green.
According to Donna, the idea to explore Indonesia's abundant
culture through fashion and, in particular, cosmetics came from
Martha, who was firstly inspired by a Javanese traditional dance
she saw on stage at the Sriwedari performance park in Solo in
1987 where she then pledged to promote the dear and rich culture
of every ethnic group in this vast archipelago.
The goal, Donna said, is crystal clear: to help persuade
locals across the country to appreciate the varied opulent
culture found in this land.
After the first theme of Senja di Sriwedari (Dusk at
Sriwedari) -- Solo, Sariayu has annually invented new colors for
their cosmetic products based on the selected cultural themes.
From 1988 to 1994, they came up respectively with Gaya Warna
Disainer (Designer Color Style) - West Java/Kalimantan, Sumatra
Bergaya (Sumatra In Action) - Sumatra, Puri Prameswari (Castle of
Prameswari) - Cirebon/Bali, Senandung Nyiur (Song of the Palm
Trees) - Indonesia, Riwayat Asmat (Tale of Asmat) - Irian
Jaya/Papua, Rama Rama Toraja (.....) - South Sulawesi, and Balada
Banda Naira (Ballad of Banda Naira) - Ambon.
Then from 1995 to last year, Sariayu went with Lenggang Betawi
(Betawian Sway) - Jakarta, Misteri Dayak (Mystery of Dayak) -
Kalimantan, Aceh Gemilang (Glory Aceh) - Aceh, Pusako Minang
(Minang Heritage) - West Sumatra, Mentari Pagi Bromo (Mt. Bromo
Morning Gleam), Millennium Nusantara (Archipelago Millennium) -
Indonesia, and Taman Air Minahasa (Lagoon of Minahasa).
Through a mass advertising campaign, such as fashion shows,
grand demonstrations and beauty classes, the sales of Sariayu
products, which mostly use traditional herbs, have grown
steadily, according to Donna.
"We estimate a 30 percent growth in our sales with the
launching of our new products for the 2002 color trend," she
added.
With the enormous number of ethnic groups and cultures in this
land, she said, Sariayu will never lack ideas to develop the
theme for our color schemes.
"All the colors which have been promoted in the past will be
used at some point again in the future," she said.
Sariayu is a subsidiary of the Martha Tilaar Group, which
produces a vast range of products for inner and outer treatments.
The group's other products include PAC cosmetics, Mirabella
cosmetics, Caring cosmetics, Biokos cosmetics, Rudy Hadisuwarno
hair care, Oil of Java aromatic oils, Dewi Sri aromatic body
care, Solusi skin care and Belia skin care.
Sariayu also has herbal tablets for body and skin care.
"Most of Sariayu products are sold here with the rest are
shipped to countries like Hong Kong, Singapore, Malaysia and some
European countries," Donna said. --K. Basrie