Sat, 27 Sep 1997

Chrysler sees the light

DETROIT: Never throw it away because it always comes back.

After a few seasons of bright and trendy colors, Chrysler has announced that it will return to classic colors.

Reminiscent of days gone by, the new paint palette for the 1998 models reflects a modern take on traditional favorites, like silver and gold.

"Unlike the colors of the recent past, which tended to vary in different lights, all the new colors are clean and consistent looking," according to Margaret Hackstedde, Chrysler's Chief Designer, Color Fabric and Mastering.

"They maintain their hue from most angles."

Due to increased interest in traditional, shiny silver, Bright Platinum will be available on all 1998 passenger cars, including the new Dodge Intrepid and Chrysler Concorde, as well as the Jeep Grand Cherokee.