Wed, 23 Apr 2003

Choosing Asia's New Century Leader

USA: Audi partners CNN to define leadership in the new century. Eight candidates from four Asian countries will vie for the title Winner-Viewer favorite to be selected by CNN viewers through online voting.

Audi -- an international developer and manufacturer of high- quality cars -- and CNN are celebrating Asia's new century leader -- a person who sets the new century benchmark not just through his or her career, but also through his or her contribution to society and passion for excellence.

Eight candidates from Taiwan, Korea, Singapore and Malaysia have been selected for the "People's Choice Best of Asia -- The new century leaders", which is sponsored by Audi and will be aired on CNN. The program is conceptualized around the excitement of defining the qualities intrinsic in an Asian business leader, and aims to inspire others to also develop the qualities required of the new breed of leaders.

CNN viewers will be able to learn more about the new century leader finalists through a series of eight vignettes, each profiling one of the nominees.

The voting for the new century leader is open to all CNN viewers at www.audi-a8-bestofasia.com. The results will be announced at the end of May. -- JP