Carlson, Interact tie up

Carlson, Interact tie up

JAKARTA (JP): United States' Carlson Marketing Group has
agreed to form a joint venture with local advertising agency and
marketing consultant PT Interaksi Cipta (Interact)

Interact's technical advisor Shalini Gopalan said that he
hoped the cooperation would strengthen the company's position in
the global market and improve the quality of its human resource.

"A partnership with the world's largest (marketing) company
means elevating the professionalism and quality of Indonesia's
marketing consultancy companies," he said, adding that for
Interact the partnership would mean a challenge to improve.

Carlson's president for the Asia Pacific Gerry Pereira said
that the company saw high potential for a marketing consultancy
company in Indonesia.

Even though other companies are relocating their base to
neighboring countries like Thailand and Malaysia, Carlson would
instead make Jakarta the second base of its operations in
Southeast Asia after Singapore, he said.

The Carlson Marketing Group includes Regent International
Hotels, Radisson Hotels Worldwide, and restaurant T.G.I Fridays.
(tnt)