Call to consumers

Call to consumers

People in Indonesia, powerless consumers, are routinely
victimized by fraudulent merchants. Consumers here will get a
fair deal only if, and when, they stand up and demand basic
rights -- hold the merchants accountable for fraudulent actions.

Recently I entered the stylish-looking Calvin Klein store
located at Plaza Indonesia. Hanging in the window was a very
large sign advertising "20 percent discount on all merchandise".
After selecting several times and proceeding to the cashier, I
was told that the items which I had selected were not included in
the sale (even though the store did not have any disclaimer
excluding any items). Needless to say, I was furious. I
immediately complained to the store manager, but of course it did
not help, since I was merely a powerless consumer. Losing me and
my purchase meant absolutely nothing to the staff at the Calvin
Klein store.

As an expatriate, I have an alternative: make expensive
purchases overseas where I am assured of basic satisfaction in
terms of product quality, service, advertising, etc. However,
this does nothing to help the plight of powerless consumers here.
Come on, consumers, stand up and demand basic rights from
merchants -- hold them accountable!

DOUGLAS LEURQUIN

Jakarta