Cadillac takes on Europe and Asia

FRANKFURT: Cadillac announced its intent to become a global brand with the world premiere of the 1998 Cadillac Seville at the Frankfurt motor show, making it the first Cadillac ever to debut outside the United States.

"The Seville's unveiling here in Frankfurt, and upcoming launches of right-hand-drive versions in Tokyo and London, signal that the European market and the world outside of North America are also key to Cadillac's future success," said Richard Donnelly, president of GM Europe.

By combining elegance with performance and innovative technology, Cadillac has been the top-selling luxury brand in the U.S. for more than 45 years.

John Smith, GM vice president and general manager of Cadillac Motor Car Division, said Cadillac spoke with more than 4,000 luxury class customers in North America, Europe and Asia to ensure the Seville would meet the diverse expectations of buyers around the world.