Burberry classic trendy check greets local fashion lovers
Burberry classic trendy check greets local fashion lovers
Fitri Wulandari, The Jakarta Post, Jakarta
The signature Burberry look of plaid skirt, trench coat and
tartan, or what Burberry prefers to call "check", has made its
way to Jakarta, where the 147-year-old fashion house hopes to win
the hearts of local fashion lovers with its classic-trendy style.
For its opening, Burberry offers men's and women's
spring/summer clothes with its iconic trench coat and tan, red,
black and white checks. Functionable and fashionable Burberry
designs, as always.
Clean, simple and light Burberry designs, dominated by colors
such as cream, pink, navy blue and white, make up the
collections.
"Burberry does not feature luxurious designs because it is for
active people, so it has to be practical, functionable yet smart
and trendy," said Santi Suyud, the public relations executive for
Busanagraha Rahayu, which is the sole agent for Burberry in
Jakarta.
Modified trench coats, raincoats and short jackets top the
women's collection. The trench coat is designed with a deep
collar and slimmed down silhouette, giving it a smart look. The
raincoat has large slanted zips inspired by an aviation look. A
double-breasted short jacket can be fastened in three ways to
give different looks.
Dresses also feature strongly in Burberry's spring/summer
collection. A spaghetti multistrap dress, a mini-pleat dress with
a leather strap adding a masculine look, shirt-dresses with
Burberry repeat prints and vintage label prints are worn with
wide, low-slung leather belts.
The tartan super miniskirts are another highlight of the
collection.
For men's designs, cricket and school looks dominate the
collection, giving it a full British feel.
The cricketing striped blazer with three-button patch pocket
looks easy and unstructured. There are also sweaters with cricket
v-necks and slipovers. Rugby-style striped shirts with bold
stripes give the collection a sporty look.
The main tailoring style in the men's collection is the two-
button high break suit with slim leg trousers with slat pockets
and pick stitched lapels, reminding one of Savile Row tailoring.
The classic black tuxedo also features in the collection, but
with relaxed styling in linen. The collection also features its
signature red, black tartan pants.
As always, Burberry's ethos of functionality is very strong.
Jackets have large pockets, coats are equipped with packaway
hoods and multifunctional inner pockets. Outerwear is designed
based on work wear practicality.
Treated cotton makes waterproof, breathable fabric and the
micro-fabric used in the coats allows the skin to breath.
Burberry's signature check is also printed on its selection of
boardshorts, boxer style and trunk.
The classic signature of Burberry, however, has been waning in
its homeland England, as reported by Asian Wall Street Journal
recently. Fashionable shoppers say the company needs a makeover.
In Jakarta, Burberry might have a chance to regain its waning
popularity in Europe.
"Burberry is very strong in Asia. In addition, our target
consumers are working people and foreign tourists from Asian
countries such as Japan and South Korea who like a simple, smart
and trendy look," Santi remarked.