BMW scores highest in RI sales index
BMW scores highest in RI sales index
JAKARTA: BMW Indonesia has scored the highest in the J.D. Power
analyst's 2004 Indonesia Sales Satisfaction Index Study.
The German-based automaker also topped the group's Customer
Satisfaction Index Study for the second consecutive year.
BMW scored 749 from the maximum 1,000 points in the sales
satisfaction index, leading the industry in the dealer facility,
salesperson and delivery process categories. For customer
satisfaction, it scored 783 points.
The study was based on the evaluations of 2,300 vehicle owners
after two to six months of ownership, while the Customer
Satisfaction Index surveyed 1,000 vehicle owners 12 to 18 months
after sales. -- JP