BMW offers packages service deal for owners of older 5, 3 Series
BMW offers packages service deal for owners of older 5, 3 Series
The Jakarta Post, Jakarta
An old selling adage still true today says the buyer is king.
Another important concept, not yet an adage, states "loyal
customers will be rewarded."
It's no wonder many big companies do their best to pamper
customers long after sales are made, as repeat business in the
form of brand loyalty is an important source of revenue --
especially for firms selling high-end, durable products.
And this is true of PT BMW Indonesia, a subsidiary of German
premium car manufacturer BMW AG, which on March 30 introduced the
Package Price Program (3P) for owners of older BMW models.
Owners of BMW 5 Series E34 produced between 1988 and 1996 as
well as 3 Series E30 and E36s manufactured between 1988 and 1997
can now get service and parts for their cars at authorized BMW
dealerships at a reasonable price.
BMW Indonesia director of corporate communications Helena
Abidin said 3P also stood for Price, Performance and Punctuality.
"These three elements characterize the high level of service
quality BMW worldwide is famous for. All BMW authorized
dealerships have a clear commitment to offer this high level of
services to customers," she said.
Helena said there were four service packages being offered
through the long-term 3P Program.
"The packages are for suspension, brake systems, clutch,
filter and oil servicing. All parts used in the 3P program come
with a two-year warranty offered by BMW," she said.
The program focused on operational and safety elements and
ensured all related parts within the package selected were
changed, not just the ones giving problems, Helena said.
It also strived for punctuality without sacrificing the
quality of diagnosis and care. Intensive training had been
carried out for all dealers involved, she said.
BMW Indonesia president Josef Honsel said the program was
aimed at extending BMW's customer loyalty and ultimately
increasing BMW vehicles' resale value.
"We are committed to providing a worry-free experience to
owners of our older models in Indonesia and want to keep our
older models at their best," he said.