Billboard tender put off

Billboard tender put off

JAKARTA (JP): The City Administration was forced to put off
its plan to auction a billboard spot on Tuesday as advertising
companies complained about the high rental fee.

Three companies: PT Nindotama Kharisma, PT Rainbow Cipta
Utama, and PT Duta Sena Muda Perkasa, objected to the rental fee,
which was set for Rp 1.2 billion for a spot for a two-month
period.

The meeting was held to bid for a spot for a billboard located
on Jl. Tanjung Karang, near the Hotel Indonesia traffic circle in
Central Jakarta.

Nuke Maya Safira of the Indonesian Outdoor Media Association
(AMLI) told reporters after the meeting that the administration
has promised to reconsider the fee and set a new tender session.

City Bylaw No. 8/1998 stipulates that the city administration
has the authority to organize a tender on a billboard
construction's spot.

The authorities were not available for any comment. (04)