BenQ to tap RI's cellular phone market

BenQ to tap RI's cellular phone market

The Jakarta Post, Jakarta

Expecting to tap the growing cellular phone market in Indonesia,
BenQ, a Taiwanese electronics manufacturer, launched on Wednesday
its cellular products here.

"We believe there is a big potential market here. Moreover,
the business climate here is improving," BenQ managing director
for ASEAN Denny Yao told The Jakarta Post.

Indonesia is the most rapidly growing cellular market in
Southeast Asia, recording an average annual growth of 20 percent.
However, at present, only 9 percent of its 220 million
population, or 20 million people, use cellular phones.

BenQ's Singapore managing director, Lee Kim Huat, said the
company had not set a sales target for this year because it would
focus on creating product awareness among Indonesians.

"We have a full range of products, from low-end to high-end,
which could be offered to all segments here. But firstly, we want
to know whether people here are familiar with our brand," said
Lee, adding that BenQ also aimed to expand its market in other
Asian countries, such as China, Thailand and India.

BenQ launched three of its middle of the range cellular
products -- M300, M305 and Z2 -- displayed at the Indonesia 2005
Cellular Show at the Jakarta Convention Center from Wednesday to
Sunday.

The company has chosen PT Metrotech Jaya Komunika as its
authorized dealer in Indonesia, which has set up after sales
service centers in eight cities.

"We agreed to be BenQ's partner because it is the biggest
cellular phone producer in Taiwan and among the six biggest in
the world," said Metrotech president director Martono Jaya
Kusuma. (006)