Bank Bali credit card

Bank Bali credit card

I would like to thank Ms. Dwi Ria Latifa for her comment
(March 27, 1997) about the radio commercial of Bali Kredit Serba
Guna (BKSG).

As the copywriter, I'd like to make a few points:

1. In advertising, there is a radio commercial writing technique
known as humor. Humor sometimes involves fantasy scenarios.
Humor requires certain characters and settings. The BKSG was one
of these so called humorous commercials.

2. Why did we choose a prosecuting attorney? Because a
prosecuting attorney is perceived as being reliable, worthy of
respect, and having an authoritative bearing and broad
perspective on life. This "positive" image of prosecuting
attorney is joined with BKSG which is also "positive" --
responsible, reliable, and intelligent.

3. Prosecuting attorneys are still perceived as being worthy of
respect, reliable, possessing authority and a broad perspective
on life.

The BKSG commercial is merely a piece of creative work that
was not meant to be an insult to any profession. However, if the
commercial has hurt Ms. Dwi Ria Latifa's feelings, please accept
my sincere apology

MARISA HIDAYAT

Creative Director

VOXA Advertising

Jakarta