Bali tourism revival costs Rp 3.5b

Bali tourism revival costs Rp 3.5b

JAKARTA: The Ministry of Culture and Tourism has spent Rp 3.5
billion on the production of video clips on Bali's attractions as
part of its efforts to revive Indonesia's ailing tourism,
particularly in Bali which was recently hit by terrorist bombs.

Setyanto P. Santosa, a ministry spokesman, said as quoted by
Antara on Tuesday that the 30-second video clips would be
broadcasted by international media, including television networks
CNN, CNBN and BBC. The titles of the ads include My Indonesia,
Bali for the World and Bali Get Into It. They will appear in
local and international media during the whole month of December.

"We hope the campaign will encourage both domestic and foreign
tourists to visit Bali as well as other tourist destinations in
Indonesia after the bombing tragedy in Bali," Setyanto said,
adding that the campaign aims to build people's awareness about
the importance of peace and the war on terrorism.

The clips for domestic consumption were produced by noted
Indonesian film director Garin Nugroho, while Fortune will
produce the international versions. -- Antara