Bali Fashion Week aimed global market
Bali Fashion Week aimed global market
Rita A. Widiadana, The Jakarta Post, Kuta, Bali
The third Bali International Fashion Week, held from May 13
through to May 16, showed its class, attracting prominent local
and national figures in the fashion business.
This year, the festival took place at the Discovery-Kartika
Plaza Hotel in the holiday resort of Kuta.
Initiated by designer Mardina Ika, the fashion week is meant
as a bridge between designers, garment companies and their
potential buyers.
"We have been building the bridge, but there is still a long
way to go before it is fully complete," Ika said.
Pia Alisyahbana, a senior fashion observer and owner of
prominent women's and fashion magazine Femina, noted that the
Indonesian fashion industry has been flourishing over the last 20
years.
"But, we need to join forces to create a world-class fashion
industry," said Pia, a pioneer in the development of the
Indonesian fashion industry.
This fashion week featured 81 booths showcasing a vast range
of fashion-related items, including clothes, textiles, jewelry,
leather products.
Senior designers, such as Poppy Dharsono, Musa Widiatmodjo,
Afif Syakur, Kanaya Tabhita and Etty Bacheta were among those
participating at the event. A number of young newcomers like Dwi
Iskandar from D&T Lifestyle, Sandriyanto, Yenli Wijaya also took
part, so were leading garment and jewelry companies like Tini's
Collections and Runa Silver Jewelry.
"This is amazing. Last year, only 31 booths took part in the
event," said Musa, who closely observed Bali Fashion Week.
The event also featured open discussions on the fashion
industry, e-commerce and the future of the fashion industry for
the public and the media.
Addressing the seminars were Musa, who is also chairman of the
Indonesian Fashion Designers' Association (APPMI), and Adrianto
Gani, Microsoft's regional director and managing director of Inti
Media. They discussed the importance of e-commerce in the fashion
industry.
The presentation of the fashion awards, sponsored by FTV-
Original and Moet & Chandon, was widely seen as a positive event
to encourage local fashion talent.